Bichii

Branding design for a marketing agency based in Tulum, Mexico.

Introduction

In the Opata tongue of Northern Mexico, the word "bichicori" refers to someone who is naked – "bichi" being the shorthand version of it.

With the name Bichii, we wanted to pay homage to our roots while maintaining a playful tone, achieved through the use of cheeky iconography and language.

Problem

Solution

Branding design for Bichii, by Sergio Camalich

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Year(s):

2015

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