Sergio Camalich
Chief Maker of Stuff
In a world attempting to reduce a person into a few neat categories, I use the word "stuff" deliberately, as a refusal to collapse my work into a single role, medium, or outcome.
Over time I’ve learned that process matters more than performance, presence more than speed, and that different practices –– from Design & Development to Photography –– all point the same way.
Latest Essays
Working in creative bursts
I’m coming to accept that I work in creative bursts — intense periods of production, followed by quiet introspection.
On the nature of the Internet
It’s easy to get stuck inside a hamster wheel of *doing* when making things on the internet.
No system will save you
Buy into the systems, do the courses, get all the help you need. But at the end of the day, don’t take somebody else’s path — as valuable as their insights and experiences might be — over your own.
All hail our new knowledge overlord!
As AI becomes more human-like, and the world lures us with its hypercontextualized delights, that which can’t be scaled to infinity will become more valuable than ever.
Sum, ergo sum (or how Descartes was wrong)
Whereas Descartes proposed a method to lean away from uncertainty, what I’m looking for now is a method to lean fully into it.